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Meet the Team

Geolo Leadership

Collectively offering years of diverse industry experience and proprietary knowledge, Geolo's expertise in the hospitality sector is best measured by the numerous long-term, successful partnerships the firm has forged around the globe.

John Pritzker

Founding Partner and Director

Tom Gottlieb

Managing General Partner

Omar Palacios

COO & CFO/Partner

Brad Nichols

SVP Development & Construction

John Greene

Controller

Jeffrey Reinstein

Principal

Benjamin Gottlieb

Principal

Carly Thorp

VP Asset Management

Simon G.R. Snellgrove

Senior Associate

Michael Long

Associate

David Farahi

Associate

John Pritzker

Founding Partner and Director

John Pritzker is Founding Partner and Director of Geolo Capital, where he oversees all sectors of the San Francisco-based private equity and investment firm and serves as Co-Chairman of Two Roads Hospitality, a leading operator of independent, boutique and lifestyle hotels.

Pritzker began his career at Hyatt Hotels Corporation in 1972, and in 1984, became Managing Director and Divisional Vice President of Hyatt Hotels and Resorts. He was a founding board member of Ticketmaster, Inc. and Chemdex/Ventro Corporation. Additionally, he has served as Chairman and CEO of a number of businesses in the hospitality industry, including Red Sail Sports, Mandara Spa, LLC and The Odyssey Club.

Pritzker's civic involvement includes the boards of the UCSF Foundation, the UCSF Executive Board, Tipping Point Community, the Golden Gate National Parks Conservancy and the Bernard Osher Foundation. He is a past President of the San Francisco Jewish Community Federation, in addition to his work with the Lisa and John Pritzker Family Foundation.

Tom Gottlieb

Managing General Partner

Tom Gottlieb is Co-Founder & Managing General Partner of Geolo Capital where he oversees all activities of the San Francisco-based private equity and investment firm. With more than 30 years of investment banking, real estate development and hospitality experience, Gottlieb directs Geolo's private equity investments, real estate projects and hospitality operations. He also serves on the board of Two Roads Hospitality, the leading global manager of independent, boutique and lifestyle hotels.

After graduating from the University of Michigan and Stanford University, Gottlieb began his career in investment banking and finance in Chicago, New York and Hong Kong. He subsequently become involved in hospitality real estate development in the US and in Asia. Prior to joining Geolo Capital, he served as a founding partner and Chief Investment Officer for the InterPacific Group, a leading international investment and real estate development firm. He also co-founded and served as Chief Executive Officer of Mandara Spa, which grew under his leadership to become the leading international luxury spa operator with over 70 spas throughout the world.

Gottlieb currently serves on the board of Sonoma Gourmet and Exclusive Resorts. He is also a trustee of the Nature Conservancy in Hawaii.

Omar Palacios

Chief Operations Officer, Chief Financial Officer and Partner, Geolo Capital

Omar Palacios is Chief Operations Officer, Chief Financial Officer and Partner of Geolo Capital where he has management responsibility of Geolo's asset management and finance activities.

With years of international and domestic financial planning and operations experience, including nearly 20 years in the lodging sector, Palacios has served in a broad range of leadership functions in finance, treasury, accounting and corporate development roles.

Palacios oversees the Geolo's team financial planning, operations, and analysis processes and forecasting of viable cross-market investment opportunities.

Prior to joining Geolo, Palacios served as Chief Financial Officer for Playa Hotels & Resorts where he led the company's refinancing and recapitalization efforts. Additionally, he served as Chief Financial Officer for One&Only Resorts and held various key titles within the finance, treasury and investor relations sectors at One&Only's parent company Kerzner International, where he led the company's capital financing initiatives in a $3.6 billion public-to-private transaction.

Palacios is a member of the University of Miami's President Council and the Dean's Advisory Board of Rosen College of Hospitality Management at the university of Central Florida. He graduated from the University of Miami with a Bachelor of Science in Business Administration.

Brad Nichols

SVP Development & Construction

In Brad's role as Senior Vice President, Development and Construction, he is responsible for Geolo's capital investment and improvement programs, for both the existing property portfolio and our new development opportunities. Prior to joining Geolo, Nichols held the position of Vice President, Development at WeWork where he oversaw new product development and construction for WeLive, the international start-up's co-living brand. Previously, Nichols served as the Head of Development at AJ Capital Partners where he successfully managed the design, construction, and opening efforts for a diverse portfolio of boutique hotel, restaurant, and office assets.

Nichols brings a broad background in capital programming and project management to Geolo, having spent six years with Jones Lang LaSalle in Chicago, IL and two with Lend Lease in Oahu, HI. He received an MBA with a concentration in Finance from DePaul University's Kellstadt Graduate School of Business and a BS in Industrial Management & Engineering from the University of Cincinnati.

John Greene

Controller

As Controller of Geolo and the related family office since 2008, John works closely with the management team on overall financial management and budgeting, facilitates information flow with lenders and portfolio investments. He also oversees the general accounting function. Before joining Geolo, John worked as Controller in the multi-family office at Seiler LLP, and prior to that, as an Assistant Controller of the family office at the Fremont Group. His experience also includes accounting and finance positions at United Parcel Service.

Greene graduated from San Francisco State University with a B.S. in Business Administration (with a Concentration in Accounting) and he holds an M.S. in Finance from Golden Gate University.

Jeffrey Reinstein

Principal

Jeffrey brings a wealth of development experience - especially in the boutique and lifestyle hotel spaces - to his Principal role on both the business development and asset management teams. Prior to joining Geolo, Reinstein held several positions at the complementary arm of our business: Commune Hotels + Resorts. While at Commune, Reinstein served as the Senior Director of Acquisitions and Development where his primary responsibilities included sourcing, acquiring and negotiating management contracts and investment opportunities for each of Commune's unique hotel brands.

Previously, Reinstein worked with Kimpton®Hotels & Restaurants on the Acquisitions and Development team, evaluating new opportunities for private equity real estate funds and third-party management agreements.

Reinstein graduated from Cornell University with a B.S. from the School of Hotel Administration.

Benjamin Gottlieb

Principal

Ben brings his diverse background in international and domestic real estate investing to Geolo in a dual role spanning asset management and business development. Prior to joining Geolo, Gottlieb was the Vice President of Acquisitions at AJ Capital Partners and one of the founders of Graduate Hotels®. While at AJ Capital, Gottlieb oversaw the growth of Graduate Hotels® from a concept to a scalable investment platform and was responsible for the acquisition, financing and redevelopment of ten hotel properties. Prior to his tenure at AJ Capital, Gottlieb spent three years in Tokyo with Morgan Stanley Real Estate where he covered the firm's hospitality business in Asia Pacific region and Europe.

Gottlieb received an MBA from Cornell University's Johnson School and holds a BA from the University of Michigan.

Carly Thorp

VP Asset Management

In Carly's role as Vice President, Asset Management, she is responsible for overseeing a number of Geolo's real estate investments. Prior to joining Geolo, Thorp was Director of Asset Management at McWhinney, located in Denver, Colorado. At McWhinney, she oversaw the full hospitality portfolio, supported development and acquisitions of hotels, and collaborated on investment analysis, due diligence, financing, underwriting and disposition activities.

Prior to her tenure at McWhinney, Thorp worked as an Asset Manager for BetaWest/DLJ RECP. Thorp earned her BSBA in Hotel, Restaurant and Tourism Management from the Daniels College of Business at the University of Denver.

Simon G.R. Snellgrove

Senior Associate

As Senior Associate at Geolo, Simon manages the capital investment and improvement programs, performing due diligence and collaborating on new development opportunities.

Previously, Snellgrove was Director of Technical Services with Commune Hotels + Resorts - now Two Roads Hospitality - where he oversaw new product development and construction for the Joie de Vivre and Thompson brands. Preceding Snellgrove's career in hospitality development, he was a construction project manager in the San Francisco Bay Area, with projects in a variety of industries including hospitality, education and healthcare.

Having spent eight years in the Food & Beverage Industry, and another eight in construction, Snellgrove brings a wealth of diverse experiences and savvy expertise to Geolo's entire team.

A graduate of Boston University, Snellgrove received a B.S. from the School of Communication.

Michael Long

Associate

Having gained invaluable experience as an asset manager of a public REIT, Michael currently holds the position of Associate at Geolo. Earlier, Long worked as a senior analyst for four years at Pebblebrook Hotel Trust (NYSE: PEB) on their asset management team, where his primary responsibilities included developing, producing and maintaining monthly and quarterly reports for a portion of Pebblebrook's hotel portfolio, and exploring new property initiatives. Prior to his tenure at Pebblebrook, Long also worked as an intern for Jones Lang LaSalle, Four Seasons, and Starwood.

Long graduated from Cornell University with a B.S. from the School of Hotel Administration.

David Farahi

Associate

Formerly a part of the asset management and acquisition team of a development firm in New York, David currently holds the position of Associate at Geolo. Earlier in his career, Farahi worked as an associate at The Moinian Group, where his primary responsibilities included asset management of five hotel properties in New York City and the Caribbean, as well as underwriting acquisitions and loans. Prior to his tenure at The Moinian Group, Farahi co-founded Dos Amigos at Cornell University, a late-night Cali-Mex food truck.

Farahi graduated from Cornell University with a B.S. from the School of Hotel Administration.